viva las islas baleares

Andrea looks like she was made for this kind of setting! A shame that my memory card was filled up quickly - the location was truly breathtaking. We stayed at a finca in Ibiza in the middle of nowhere. Very impossible to find from the main streets even, bit scary but also very private. 

Sunny days, flowers everywhere and good vibes, what more can a girl want? 

Mh.. a finance manager perhaps(;? Haha, no everything's good! My plans are developing well. Finding the perfect balance between production, design, distribution, marketing, online shop & social media though is very... let's say challenging. Especially if you're a perfectionist and do everything by hand. I need to remind myself to take it step by step. 

'The journey is the reward' right? 
So what's next on my watch? Well, having the best 'brand basics' as possible I guess. My range is bursting with new designs (chain bras like the one paired with the white bikini, body chains & anklets), these need to be present online (lookbook), the branding is nearly finished (packaging) and my fist label party is end of this month. 
Everybody is invited of course - it's on 22.06 @Wunderladen, next to Karlskirche.

Also I figured - I do not need a photographer anymore! Kinda surprising, as I styled shootings my entire life and thought I would never figure out 'the eye' (light, composition, magic of a picture). As it turns out it's way simpler than I thought. In times of social media, and yes I'm talking about the crazy rapidity that exist today, you literally just need a (not even really good) camera or a phone to upload news as fast as possible. 

There are SO many editing programs and to be honest a photo doesn't even need to look perfect. It just needs 'it' - a certain something. Editorials nor model pictures need a team of makeup artist, stylist, model, photographer and an assistant anymore. And it's also not possible to wait for pictures two weeks or more to be edited. 

I needed a bit longer I guess to figure that out:)..! My favorite editing programs atm are VSCO, Facetune, Moldiv, Whitagram and PicsArt if you want to check some out. Boomerang is great as well! Tried it out last week, very fun. Btw does anybody know how to upload Snapchat stories on Facebook? I think it's still blocked or something. 

Anyway! Have a great summer you all and try to check in from time to time! Now that I'm capable of taking pictures my model friends will come to good use :D X, Sophie

PS: Write me a mail to office@sandersen.com if you want to order a body or a bra chain in advance! Colors are as always rosegold, gold or silver.


mermaid fantasie

The garden and the sea is about life and beauty and the impermanence of all living things. Flowers, especially roses in combination with water have always fascinated me - mermaidy, soft, light and dreamy. I've never styled a wet editorial but one day I will, a bathtub and flowers - how hard can it be right;)? 

Please check out the glorious and sexy photoshoot “Agua caliente” with model Coco Rocha as well if you like these inspirational pictures <3
X, Sophie

(credits: love and lemons lookbook, Numero #94Josep Artés Photographer, Coco Rocha by Sofia Sanchez & Mauro Mongiello, Javier Vallhonrat, le-nuage-sauvage.tumblr.com, Veruschka in “Sea Dream” Photo by Franco Rubartelli, Vogue 1966, wearesodroee.com, Lexi Boling by Lauie Bartley for Numéro China June/July 2014 , mattjmorrisilondon.tumblr.com, uyesurana.tumblr.com) 


La vie en rose

  (Sandersen jewelry, Zara dress, Humanic wedges)
Hey guys! Is it normal to discover your unknown passion for pink and rose at age 25? .... mh maybe! But also what is normal nowadays? What is weird and what is strange? I think nothing really! 

Because you can be entirely yourself with all your peculiarities... isn't that great? This makes us human, this makes us different from each other (which is an awesome thing). 
Imagine a world where everyone would think and feel the same. It would be boring!

Embrace your sense of weirdness and free your inner child. Because this is what life is about - being yourself. Try a new hair color, an outfit you would never wear and go on and say what you think! 
Trust me, it feels good. 

On another note, this outfit post will be one of the last ones. My brand is now in focus more than ever and I want to fully concentrate. Creating beautiful jewelry pieces has been the most rewarding experience in a long time. I want to try and spread them and see where this path is going. So lucky to have found my passion and call it work. 

Also I've met so many beautiful people and souls along the way, very creative and artsy - I wouldn't want to miss it for anything in the world. Thx for checking in on me! 
Have a great summer start, 
X Sophie 

If you want - Follow me on snapchat @sophiesandersen (I tried a face filter with this outfit and it looks so crazy manga like, had to post it on FB) on instagram @sandersensophie or on Facebook https://www.facebook.com/sandersen.fashion/

R.oser Photography - Raphael Moser(c)