Londons Garden

A bit of Streetstyle, a bit of Sandersen, a bit of City Girl 

 London was fun and freeing! 

First some news - I'm working on colorful, minimalist designs for summer - neon splashes on white cotton. The Jizz as I call it, is so patternless, so messy to me. I like it already but it's still very much in a trial phase. 

 Also thinking about black A LOT atm, I've never been a fan of producing black clothing but hey ! You gotta go with the flow I guess.. 

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All in all I gathered so much inspiration, met crazy amazing people in no time (this is what I mean, the fashion scene in England is obviously so much bigger but so much more open minded, welcoming and also capable whereas the Austrian Scene is…  well I simply think we are just boring and closed up still :P) and went to Camden Town, Spittalfields, Brick Lane,….. 

But the only spot I felt the most comfortable was Box Park. Very much my sporty and funky style. Coming to London not only meant having fun (not at all;) I was location scouting -  Where will I be able to sell my stuff? Which kind of people are shopping which kind of products? How fucking much is the rent? When is the best time? Basically where does Sandersen fit perfectly? 

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The touch of strangeness and 'sickness'  that I love so much about London Streetstyle is screaming at me every time I'm visiting. So many edgy experiments. This pulsing city is made for little wannabe designers like me that want the ultimate 'proof' if people actually like and would buy their products (seen long term in marketing). My plan is to produce and design a lot more over winter and just give it a try next summer.

City boy photographer was Joey Tadiar

check out his Tees as well http://www.cityboylife.com - they symbolize passion, energy and city life. 

We got to talk into projects, links, interaction and what it actually means to cooperate. I answered him "This thing right here" is a cooperation - just doing something together, work on something, or even talk about something is a fusion. It was a lot of fun, thanks to all the people who made it a really wonderful journey. See you soon, you sweet darling city you (: 
xx Sophie

La Bella

When Michi asked me to style this editorial I was quite confused at first - the original J'AM Magazine is from Russia, but he told me it was for an Italian magazine - hu?! When I looked it up I could not find anything nicely styled for their italian mag, so I wasn't sure if it wasn't for the lovely Russians. 

Guide lines were 'Glamour' and 'Summer' - also they wanted red lips. But there is a HUGE difference between russian glamour and the italian one. Trust me. HUGE. In fashion anyways. 

So what to do? 

Of course the pictures had to be liked and ideally be loved (or else no publication)

So I told myself ok I'm doing it either pure italian or with a touch of russia, let's see where it goes. A Mood board is always so so important. Just to gather your ideas (to sharpen them, often oneself doesn't even know what he wants) and also to show 'the total flair/concept' to the hole team

 - without inspo my HuM Artist Nadine Mayerhofer could not have  magically perfectionated the beautiful italian Hair Styles. 

And man, you also have to think about every fucking little detail, like the perfume bottle for example (; 

An editorial has to tell a story, has to fascinate the reader. 

So I guess in the end it worked out perfectly, I met their taste and the location made it so much more worth the stress. So cool to stand in these super old ballrooms and think about how people danced, ate, partied here ages ago. In like big marshmallow dresses..

Anyways I hope I did good and if you are in Italy please purchase a copy of J'AM. I haven't seen it yet and I'm super excited to hold it in hands eventually ! 

It is their first Spring/Summer issue!

(Inspirations: Monica Bellucci, Lolita, very chic, very much italian dame. I really wanted to capture grace and beauty with the outfits)

LA BELLA

Credits to these wonderful people

Photography by Michael Taborsky 

(https://www.facebook.com/MichaelTaborskyPhotography) 

Hair and MakeUp by Nadine Mayerhofer

(https://www.facebook.com/pages/Nadine-Mayerhofer-Make-up-Artist-and-Hairstylist)

Model Tea @Stellamodels

And if you want to see some more shoots I styled check out my online portfolio :) 

http://sandersen.4ormat.com

xxx Sophie

Also a big Thank you to Liska (Graben 12,1010 Wien) They let me borrow the most beautiful things ever (from YSL, John Galliano, McQueen…)I was so scared the hole time haha - ruining a piece means selling my ..  mh what do I have to sell? my liver I guess - don't worry not happening ever. Liska are you reading this? ;D)

Brochure Shoot

LOOKBOOK 2014 

Robert Royal and Jacqueline Sappert for Sandersen Clothing 

(Onesie - Asos, Leatherjacket - Candyflip,
Shirt - Sandersen, Shoes - Louboutin)

Editorial Shoot - 

BAD HABBITS (Party Collection)

Get your Shirt together!

Visit www.sandersen.at and shop some fun, young and unique basics. 

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For a new lookbook/brochure shooting I asked white-wall expert Raphael Moser from Farbenfroh (https://www.facebook.com/farbenfrohofficial) to be my paparazzi bitch. He did good. Thank you babes, let's get crazy again with glitter, confetti and flying pigs soon. 

All pictures taken by Raphael Moser
Styling and production by Sophie Andersen 
Modeled by Robert Royal and Jacqueline Sappert <3